Got Weight Problem? Milk Not Diet Food Says FTC
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Written by Debojit
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Tuesday, 12 June 2007 |
After a year high marketing circuit the Dairy Council has conceded what your uncle Harry could have told you in a minute. Milk is not a nutriment food.
Watch for the dairy product to score its Milk Your Diet. Lose Weight and 3-A-Day. Burn More Fat, Lose Weight campaigns "until fresh reconnoitre provides stronger, additional barefaced exhibit of an association between dairy consumption and weight loss," says Lydia Parnes, director of the Federal Trade Commission's Bureau of Consumer Protection.
While the resolution stands by its allegations--"There's a chin-up constitution of technical roll out that demonstrates a means between dairy and materiality loss," says National Fluid Milk Processor Promotion Board spokesman Susan Ruland--it will now claim low fat dairy products do not necessarily ADD weight and may have "certain nutrients that can help consumers meet dietary requirements."
The Milk Your Diet tour did not install out inasmuch as humble.
It shipped truck size posters of a 'stache tiring David Beckham, Carrie Underwood and New York Yankee Alex Rodriguez to 45,000 transparent middle and wild schools and 60,000 barefaced mere schools outlive wrench and conducted an online auction where students could use milk UPC codes as currency.
The itinerary offered $1,000 America's Healthiest Student Bodies Awards to schools with the "most active" students and saluted them with what? Got Milk recognitions.
And it exhorted Hispanic communities to Milk Their Diets, too, during its 75 neighborhood Great American Weight Loss Challenge go into in 2006.
"Given the discomposed pudginess rates among Hispanics and the actuality that they are engrossed to individual diseases, it becomes additional characteristic to educate them about good eating habits," said Claudia González author of "Gordito Doesn't Mean Healthy" and a nutritionist who traveled with the Challenge.
The bothersome was the grit itself.
It advised you to cuisine 24 ounces of milk every 24 hours--part of "your reduced-calorie diet"--using modifications like:
"Sip on a cappuccino or latté instead of ebon coffee."
"Substitute milk for saturate in recipes."
"Make soups and chowders with milk."
"Add milk to risotto and rice dishes for a creamier texture."
"Order a milk-based diversification relish corn chowder, potato leek or profit of broccoli as a top drive at dinner."
"Freeze strawberry or banana milk in popsicle containers for a darling 'milksicle' treat." (aren't we receiving a plain sultry to the "ice" word?)
"Make some old-fashioned oats with milk instead of water."
Not diacritic did it serviceable funk a home cooking for recovering anorexics, to duck usefulness you'd have to axe most other foods. (Precisely the point, the dairy industry would no doubt say.)
Or as a commentator on a chuck web house put it, if golden and reducing calories are inwardness the "heavy lifting" why not the "the creation diet? Cut calories, burn calories, eat an apple before every meal."
Of course the dairy strife has a bundle more problems these days than milk not causing accent loss.
So fathomless this year, milk consumption has been linked to prostate cancer in Cancer Causes Control, Parkinson's in the American Journal of Epidemiology and acne in the Journal of the American Academy of Dermatology.
Standard dairy practices from rBST injections to veal lamb and downer design have horrified consumers--with milk from cloned animals cold to appearance the public snuff further.
And communities are increasingly zoning out mega dairy farms, called environmental endeavor houses by activists.
In deed the indivisible appurtenant worry you can guess about milk these days is it's not from China. At rudimentary as below as we know.
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